<aside> 🔥

This is for Growth Leaders who are ready to convert their founder or executives from a LinkedIn Lurker to a Leader—if you’re serious about results, keep reading.

What’s Included?

• The exact tools and software to kickstart your company’s content engine
• Step-by-step checklists to keep you on track
• In-depth resources for deeper dives into key topics
• A complete 90-day content calendar to guide your posts and strategy
• A library of over 100 questions to ask your founder during Q&A interviews </aside>

<aside> ⚡

Unlock Your Founder’s LinkedIn Potential in 90 Days

</aside>

<aside> ⚡

Quick Start Guide: Fast Track To Your Content Engine

</aside>

Quickstart Checklist

<aside> 💡

Recommended Tech Stack

• Riverside.fm → Use this to record sessions with your Founder/Executive weekly or monthly. Video recording, editing, captions, etc.
• Taplio → Use this to track LinkedIn stats, schedule posts, and quickly engage in comments and posts.
• ChatGPT → I’m guessing this is already in your stack
• Canva → Create professional graphics with easy to use templates and libraries
• OpusClips → Optional Use it to create short clips quickly from your video Q&A interviews, AI options to zoom and crop. </aside>

<aside> ✅

Foundation

• [ ] Introduce the 90 Day LinkedIn Challenge to your Founder or CEO.
• [ ] Create your Founder’s profile and content strategy.
• [ ] Schedule 30 minutes with your Founder each week for 13 weeks.
• [ ] Choose a posting schedule (3-5 times per week).
• [ ] Install Taplio to get a baseline of current LinkedIn stats.
• [ ] Get your teammates prepared to support and engage the content. </aside>

<aside> 🎙️

Record Your Calls (Podcast Style)

• [ ] Use Riverside.fm to record your calls
• [ ] Use our 7 questions for the week (feel free to edit/add/remove)
• [ ] Make it a casual Q&A with your Founder (mute yourself while they talk)
• [ ] Make sure their video and audio quality are good
• [ ] Pro Tip Send the questions to your founder ahead of time so they can prep </aside>

<aside> 📺

Create Weekly Video Posts

• [ ] Create three 30 to 60 second clips from the interview
• [ ] Use Riverside’s tools to cut the video into short clips (best, but manual)
• [ ] Pro Tip Try out Riverside.fm’s Magic Clips to create clips with AI
• [ ] Pro Tip Try out Opus to generate clips faster with AI
• [ ] Use the transcript from the clips to write a short LinkedIn post
• [ ] Pro Tip Use ChatGPT with the transcript to brainstorm and write posts </aside>

<aside> 📝

Create Weekly Non-Video Posts

• [ ] Use the transcript from Riverside to create text posts
• [ ] Use Canva to create graphics (search “LinkedIn Templates”)
• [ ] Pro Tip Use real pictures of your Founder, team, events, etc. </aside>

<aside> <img src="data:image/png;base64,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" alt="data:image/png;base64,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" width="40px" />

Posting on LinkedIn

• [ ] Batch your entire week (or month) worth of posts (timebox it to under 3 hours)
• [ ] Create an approval process with your Founder (schedule it in)
• [ ] Pick a posting schedule, then configure your Taplio queue to mirror it
• [ ] Add your finalized posts to your Taplio queue
• [ ] Be ready to respond to comments when the posts go live </aside>

<aside> 📊

Engage & Track

• [ ] Respond to every comment (yes, EVERY comment)
• [ ] Connect with everyone who likes or comments on your posts
• [ ] Pro Tip Use PhantomBuster to automatically engage and connect
• [ ] Watch your stats with Taplio (follower growth, engagement, etc.)
• [ ] Review your top performing posts, create more of those
• [ ] Review your worst performing posts, create less of those
• [ ] Send updates weekly to your Founder (what’s working, what are you changing) </aside>

<aside> 🔥

After 90 Days

• [ ] Did you post at least 3 times a week?
• [ ] Did you respond to every comment?
• [ ] Did you send a connection request to everyone who liked or commented?
• [ ] Did you review your stats weekly?
• [ ] Did you create more of your top performing posts and fewer of your worst?
• [ ] Look back at your initial stats, did your weekly impressions double or more?
• [ ] Take a picture and share the difference </aside>

Weekly Schedule & Questions

Here’s your weekly content calendar and task list. The first couple weeks you’ll have a lot of extra tasks and setup, but each week thereafter is a simple repeatable system. We’ve found that the tedious parts of content creation can (and should) be outsourced—slicing videos, writing click worth copy, creating graphics, etc.